Book Concepts
ARTO Series Vision
The ARTO Brand Series unites these three categories to celebrate the fusion of art and automotive excellence. Each book captures a unique perspective: the abstract soul, the intricate design, and the dynamic energy of speed. Together, they create a collection that inspires and elevates the appreciation of automobiles as more than machines—they are masterpieces.
CarScapes: The Abstract Soul of Cars
Proposed Titles:
CarScapes: A New Perspective on Automotive Art
The Essence of Elegance: CarScapes Reimagined
Lines and Shadows: The Abstract Soul of Cars or Abstract Art of Cars
Synopsis:
CarScapes transforms the automotive world into a realm of abstract beauty, stripping away the practical and embracing the emotional essence of cars. Through Bill Pack's signature "Painting with Light" technique, this book explores cars as sculptural forms, focusing on their curves, surfaces, and interplay with light and shadow. Each image evokes an emotional response, celebrating the artistic integrity behind every design. Perfect for art enthusiasts and automotive connoisseurs, CarScapes offers a fresh lens to appreciate the soul of the automobile.
DesignScapes: Designer Lines of Cars and Details
Proposed Titles:
DesignScapes: Icons in Detail
Typography in Motion: The Art of Automotive Branding
Legacy in Lines: Exploring the Design DNA of Automobiles
Synopsis:
DesignScapes delves into the craftsmanship and artistry embedded in the finest details of automotive design. From brand badges and typography to racing numbers and grille patterns, this book captures the subtleties that define a car’s identity. Each image reveals the stories behind the meticulous choices of designers, celebrating their dedication to detail. With a mix of heritage and modernity, DesignScapes connects the technical and the emotional, offering a tribute to the artistry of automotive branding and design.
SpeedScapes: Lines of Speed
Proposed Titles:
SpeedScapes: The Art of Flow
Motion Captured: The Visual Poetry of Speed
Racing Lines: Design in Motion
Synopsis:
SpeedScapes captures the raw power and elegance of motion, focusing on the fluid lines and aerodynamic forms that embody speed. This book uses Bill Pack’s dynamic photography to explore the artistic interplay of light, motion, and design in race cars and high-performance vehicles. Each image celebrates the art of speed, from the sweeping curves of vintage racers to the sleek contours of modern supercars. SpeedScapes is a visual feast for those who see motion as a work of art, paying homage to the timeless pursuit of performance.
Book Samples
“19” Personal Book Commission by Roger Penske Celebrating 19 Historic Wins at the Indianapolis Motor Speedway
“Epic Drama”
THE WINNING COLLECTION OF THE INDIANAPOLIS MOTOR SPEEDWAY MUSEUM
Bill is honored to announce his latest book project for the INDIANAPOLIS MOTOR SPEEDWAY MUSEUM. Bill teamed up with award winning author Dwight Knowlton and award winning designer Lionel Ferreira to create a visual journey through the 34 winning cars in the museums collection.
Epic Drama: The Winning Collection of the Indianapolis Motor Speedway Museum is a stunning book that showcases the Museum's incredible collection of winning Indianapolis 500 cars photographed by renowned photographer Bill Pack.
Visually stunning with notes and stories about each vehicle and its driver, you'll find yourself drawn to the imagery and captivated by the stories. From the styling, design, or nostalgic memories of one's youth, seeing these historic race cars transports the viewer to a different time.
This is the perfect addition to your coffee table or bookshelf. A great gift for the art lover or race fan.
NOTE: The design of the book features an exposed spine. It creates a tactile feel and quality to the book as well as allows the book to lay flat when it is opened.
V12 Automotive Art Volume One
This is Bill’s first book and it has been designed to showcase the rich, black high-contrast images through the use of the 12”x12” square format that lends itself to wide dramatic images as they expand across the spread. The full-page crops accentuate each image’s beauty, emotion, and detail.
The pagination flow of single and double page images has been intentional to maintain the reader’s interest while exploring the book. Bare white pages are used as a visual respite from the various spread images and also to highlight single-page images. White borders are interspersed in the layout to add a luxurious feel and more visual variety.
Legends of Speed
For Bill’s second book he was commissioned by the Phoenix Art Museum to create the imagery for the companion book for the “Legends of Speed” exhibition.
Legends of Speed is the first major exhibition of racing cars presented at Phoenix Art Museum. Featuring more than 20 legendary cars by Maserati, Mercedes, Alfa Romeo, Ford, and more, the landmark exhibition showcases an unprecedented collection of cars driven by some of the greatest drivers in the history of racing, including A.J. Foyt, Dan Gurney, and Stirling Moss.
Featured cars have won many of the world’s most iconic races, including Le Mans, the Indianapolis 500, and the Italian Grand Prix, and were loaned to the Museum by internationally recognized collectors from Arizona and across the United States. Legends of Speed offers an unparalleled opportunity for Museum guests to experience and learn about some of the most successful and famous racecars of all time.
Hardcover, 168 pages.
