Book Concepts
ARTO Series Vision
Masters of Automotive Design – A Three-Book Series & Master Volume
Overview
Masters of Automotive Design is an exclusive three-book series that celebrates the artistry, innovation, and engineering brilliance behind the world’s most legendary automobiles. Featuring the striking imagery of photographer Bill Pack, this collection highlights the most iconic designs from Italy, Germany, and England. Additionally, a single-volume edition offers a curated selection from all three books in a refined, comprehensive format.
Each book pairs stunning visuals with engaging narratives, providing readers with a deep dive into the creative minds of history’s greatest automotive designers. The concise yet insightful commentary explores their inspirations, groundbreaking technological advancements, and the lasting influence of their work on both motorsport and consumer vehicles. The series also examines the personal journeys of these visionaries, revealing how their family heritage, life experiences, and global events shaped their artistic direction and design philosophy.
The Three-Book Series
Book 1: Speed & Beauty – The Italian Automotive Masters
Synopsis:
Italy is the birthplace of some of the most breathtaking and passionately crafted automobiles ever created. This volume highlights the artistry, bold styling, and cutting-edge performance of Italian automotive design, from Ferrari’s race-bred elegance to Lamborghini’s radical supercar revolution. Featuring the work of design legends like Battista Pininfarina, Marcello Gandini, and Giorgetto Giugiaro, this book explores how their backgrounds and cultural influences shaped the sculptural beauty of Italian automobiles. Capturing the essence of cars such as the Ferrari 250 GTO, Maserati Tipo 61 Birdcage, Ferrari Dino, and De Tomaso Pantera, this volume is a tribute to speed, style, and the pursuit of perfection.
Book 2: Precision & Power – The German Automotive Masters
Synopsis:
Germany has long been synonymous with precision engineering and performance excellence. This volume explores the legacy of German automotive design, from the aerodynamic breakthroughs of Mercedes-Benz to Porsche’s relentless pursuit of speed and efficiency. Featuring visionaries like Ferdinand Porsche and Hans Mezger, the book delves into how their technical mastery and post-war innovations shaped both motorsport and consumer cars. Stunning imagery showcases legendary models such as the Mercedes W196 Streamliner, Porsche 911, BMW Isetta, and Porsche 930 Turbo, illustrating how German craftsmanship redefined the global automotive landscape.
Book 3: Elegance & Performance – The British Automotive Masters
Synopsis:
British automotive design has always been a harmonious blend of refinement and raw power. This volume tells the story of Britain’s most iconic marques, from Jaguar’s elegant yet aggressive sports cars to Aston Martin’s fusion of luxury and performance. Celebrating designers like Sir William Lyons, Colin Chapman, and Henry Royce, this book examines how their unique philosophies and influences—from aristocratic heritage to motorsport dominance—shaped the legacy of British automotive excellence. Through stunning photography of models such as the Jaguar E-Type, Aston Martin V8 Coupe, Rolls-Royce Phantom II, and Jaguar XK120, this volume captures the timeless appeal and engineering genius of British motoring.
The Master Volume: Icons of Automotive Design – The Ultimate Collection
Synopsis:
Bringing together the finest elements of the three-book series, Icons of Automotive Design is the definitive tribute to the greatest vehicles and designers in history. This master volume offers a curated selection of iconic automobiles from Germany, Italy, and England, comparing design philosophies and technological advancements across different eras and cultures. With breathtaking visuals and insightful commentary, it examines how the artistry of Porsche, Ferrari, Jaguar, and other world-class manufacturers shaped the evolution of the automobile. Exploring themes of innovation, influence, and impact, this collection is an essential celebration of automotive excellence.
