Only an artist, when he places form and function in the proper order, can create, soul. It is his passion and love of the line, that gives the E-Type, its soul. Why? Because it is human emotion, not calculations that produces a soul, that can be reflected in a machine. The reflection we see in the E-Type, is Malcolm Sayer.

In 1968, at the age of 30, Giorgetto founded Italdesign. It was a dramatic start with the introduction of the mid-engine supercar the Bizzarrini Manta.