MASTERING THE LIGHT: BILL PACK

“Photography is more than a medium for factual communication of ideas. It is a creative art.” It’s a simple, yet powerful quote from one of the world’s most renowned photographers – Ansel Adams. When you sit down and talk to automotive photographer Bill Pack about his craft, the words ‘creative’ and ‘art’ will be repeated often. They’re not repeated in vein, or as part of some sales pitch, they’re repeated because his level of creativity truly does result in art. It’s not accidental, it’s not something everyone is doing, and it is certainly not something one can just jump into without years of training and experience to back it up.

luckily stumbled across Bill Pack’s work earlier this year off of Instagram and was immediately impressed. I recently reached out to Bill to learn more about his process and the art of automotive photography. Bill runs V12 Enterprises, a business that offers automotive collectors a way to document their collection and to present cars as the art they truly are.