Bill Pack: Renowned Automotive Photographer and Founder of V12 Enterprises
Based in Phoenix, AZ, at the heart of America’s collector car community, Bill Pack is celebrated for transforming automotive photography into emotive art. As the founder and CEO of V12 Enterprises, Bill crafts imagery that captures the soul and craftsmanship of iconic automobiles.
Early Life and Education
Born in Pensacola, Florida, and raised in Western New York, Bill discovered his passion for photography during his high school years in Kenmore, a suburb of Buffalo. Pursuing this passion, he attended the prestigious Brooks Institute of Photography in Santa Barbara, California, earning a BA degree in 1978.
Career Milestones
Bill launched his career in San Francisco in 1984, where he quickly became a sought-after advertising photographer for national agencies, earning numerous awards for his work. In 2002, he relocated to Atlanta, shifting his focus to the art of classic and iconic cars. This new direction led to the founding of V12 Enterprises in 2013, marking a significant pivot to producing emotive automotive imagery.
Accomplishments and Exhibitions
Bill’s work has not only earned him national and international accolades but also features in prominent exhibitions. He was the featured artist for the Smithsonian Magazine's social account takeover and showcased his work at the "Legends of Speed" exhibition at the Phoenix Art Museum in 2019. His photography was also included in the exhibition's coffee table book. The book "Epic Drama," featuring imagery of 34 winning race cars for the Indianapolis Motor Speedway Museum, highlights Bill's ability to curate and lead creative teams to produce iconic publications. His work is a staple at high-profile events such as the Amelia Island Concours De’ Elegance, the Audrain Concours De’ Elegance, and the Pebble Beach Concours De’ Elegance.
Bill Pack, an internationally acclaimed photographer, has earned global recognition for his distinctive technique known as "Painting with Light." This meticulous method illuminates the sensual curves and elegant lines of each vehicle, transforming them into breathtaking pieces of fine art. His recent triumphs include securing First Place Overall and Gold in both the Fine Art and Minimalism categories at the international reFocus awards, affirming his stature as a pioneer in the field.
Philanthropic Endeavors
Committed to giving back, Bill is an active member of The Men’s Arts Council of the Phoenix Art Museum and will chair the 2024 and 2025 Copperstate 1000, a major fundraising event supporting the museum.
